How to reinvent a 150 years old culinary brand?
A global foods brand needed to revitalize a 150 years old culinary brand.
We took a fresh look at global food trends – everything from “back to old culinary traditions” to new out-of-home eating habits – as well as accompanying users in their day-to-day planning, shopping, cooking and consumption.
In co-creation workshops with cross-functional client teams, we identified five new opportunity spaces, such as:
- Easy, fresh homemade meals
- Feel good dishes
- Daily health assistance
Each opportunity space was the starting point for the development of innovative offer concepts which were further tested and refined with consumers in culinary labs.