How to create a shared growth project after a merge?
A recently merge TV group wanted to mobilize its extended team of 120 managers around a new growth vision.
We designed an immersive journey “from past to the future” around evolutions and trends in the media industry as well as consumer behaviours. In a series of workshops, the teams brainstormed potential future directions for the new company, leveraging new technologies and usages to create innovative, personalized media experiences. The ideas were communicated and shared in a plenary session through creative storytelling formats.
Second, teams assessed current strengths and weaknesses of the management culture, and suggested how they could be even more successful as a management team, for instance through more intra-preneurship, cross-collaboration and transparent communication.