We focus on applied customer-centered innovation and marketing.

Based on taking a fresh look at people and their often unconscious but real pain points and latent needs; and based on trends and disruptions in society, technology and business, we identify new market spaces, create new offers and experiences, and help bring them to market.

Our vision is that meaningful innovation for people leads to durable business value and growth.

Our services

Market spaces, products & services

Uncover hidden opportunities for meaningful innovation and growth through immersive customer research anywhere in the world. Create, prototype and bring to market new businesses, products and services.

Customer experience and propositions

Co-create with customers to rethink value propositions and experiences. New ways to interact with customers to strengthen relationship and enhance brands.

Customer-centric, resilient organization

Help organizations in being more customer-centric through new methods, processes and culture change.

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